For decades, much of the wellness industry has been built around universal recommendations—one diet, one supplement, one routine designed to work for everyone. Krystel Fontaine believes that model is becoming increasingly outdated.
As founder of Went to Church Holistic Wellness, Fontaine is building her company around a different premise: that meaningful wellness begins with understanding the individual.
Her approach combines genetics-informed wellness education, advanced aesthetics, and holistic health principles to help clients better understand how factors such as genetics, nutrition, lifestyle, environment, and stress interact to influence long-term well-being. Rather than positioning wellness as an alternative to conventional medicine, Fontaine views it as a complementary layer of education that empowers individuals to become more informed participants in their healthcare.
“The goal isn’t to replace physicians,” Fontaine says. “It’s to give people better information so they can have more productive conversations with their healthcare providers.”
That distinction has become increasingly important as consumers seek more personalized approaches to health while navigating an often fragmented healthcare system.
Fontaine’s path into wellness began in advanced aesthetics, where she spent more than six years working directly with clients as a Board-Certified, Licensed Advanced Aesthetician. Treating skin concerns led to a broader realization: external health frequently reflects internal health.
That curiosity ultimately led her to pursue doctoral-level education in holistic medicine through the Rockwell School of Natural Medicine, where she earned a Doctorate-Level Certificate in Holistic Medicine and Wellness. She later expanded her expertise by becoming a Certified Functional Genomics Practitioner (CFGP), studying how genetic variation can influence areas such as nutrition, metabolism, detoxification pathways, inflammation, and lifestyle optimization.
Today, those disciplines form the foundation of Went to Church Holistic Wellness.
Operating as a virtual-first wellness company, the startup provides genetics-informed wellness education, specialty wellness testing, and personalized lifestyle guidance designed to complement—not replace—medical care. Clients receive educational support that helps them better interpret wellness data and identify practical lifestyle strategies aligned with their individual biology.
The company’s philosophy reflects a broader movement toward personalization across healthcare and wellness.
As genomic technology becomes more accessible and consumers increasingly seek preventative strategies, Fontaine believes the next generation of wellness will move away from generalized advice and toward individualized decision-making.
That philosophy also serves as the foundation for her forthcoming book, The Bio-Individual Blueprint, which explores the concept that no two people respond to health interventions in exactly the same way.
“The question shouldn’t always be, ‘What works for everyone?’” Fontaine says. “It should be, ‘What works for this individual?’”
While Went to Church Holistic Wellness currently operates online, Fontaine sees its digital platform as only the beginning. Her long-term vision includes developing a physical wellness center that integrates education, restorative therapies, aesthetics, and evidence-informed wellness services within a single environment designed to support both physical and emotional well-being.
Throughout that growth, Fontaine has remained careful to define the company’s role.
Went to Church Holistic Wellness does not diagnose, treat, cure, or prescribe medical conditions. Instead, the company focuses on education, wellness coaching, genetics-informed lifestyle guidance, and helping clients better understand information they can share with their physicians and healthcare providers.
As conversations around preventive health, functional genomics, and personalized wellness continue to evolve, Fontaine is positioning her company at the intersection of science, education, and individual empowerment.
Rather than offering universal answers, Went to Church Holistic Wellness is built on a different idea—that understanding the individual may be the most important starting point of all.
