SAN DIEGO, CALIFORNIA — Just when it seemed San Diego couldn’t get any brighter or bolder during Comic-Con season, the iconic world of Barbie is officially rolling into town. Mattel, in partnership with the experiential masterminds at Bucket Listers, has announced that the highly acclaimed Malibu Barbie Café is making its long-anticipated debut in San Diego, transforming Comic-Con 2025 into a vibrant celebration of nostalgic charm and pink-powered fun.
Slated to open on July 11, 2025, and operating throughout the duration of San Diego Comic-Con, this immersive café experience will take over the Bayside Kitchen and Bar, located at 2137 Pacific Highway. Fans and families alike will be treated to a dazzling, retro-glam paradise inspired by 1970s Malibu—where Barbie first staked her claim as an icon of beachside beauty, empowerment, and endless imagination.
A Nostalgic Dream Come to Life
After successful stints in New York, Chicago, and Austin, the Malibu Barbie Café continues its national tour, earning rave reviews for its vibrant visual design, engaging atmosphere, and family-friendly appeal. For many fans who didn’t get the chance to see Barbie at SDCC 2023, this installation is more than just a pop-up—it’s a long-awaited pink-laced comeback.
Stepping into the Malibu Barbie Café is like diving headfirst into a dreamy postcard from Barbie’s golden era. From dazzling neon signs to ocean-inspired aesthetics and life-size Barbie Boxes made for selfies, the venue merges the essence of vintage Malibu cool with today’s interactive, share-worthy design. The décor pays tribute to the sun-soaked California lifestyle that Barbie helped define, wrapped in a warm embrace of fun, femininity, and fashion.
Dining in Style with a Dash of California Flavor
The culinary experience is another standout feature of the Malibu Barbie Café. Under the expert guidance of MasterChef finalist Becky Brown, the menu delivers a playful yet elevated take on California cuisine. Visitors can expect flavorful twists on coastal classics, colorful sweet treats, and whimsical drinks designed to match the vivid aesthetic of Barbie’s universe. Whether it’s a pink smoothie bowl or a sparkle-topped cupcake, the dishes are as Instagrammable as they are delicious.
Each 90-minute reservation guarantees guests a seated dining experience and entry to the Barbie x Impala Skate Rink, a skating installation offering sessions for just $1, with all proceeds benefiting the American Red Cross. This thoughtful addition not only promotes charitable giving but also captures the spirit of community and care that Barbie has long embodied.
Exclusive Merchandise and Collectible Moments
In addition to food and fun, visitors will have the opportunity to shop an exclusive collection of Barbie-themed merchandise. From Malibu-inspired apparel to one-of-a-kind accessories, the curated retail area offers guests the chance to take home a tangible memory of their magical day. The café’s design invites photography at every turn, making it a top destination for social media enthusiasts, pop culture aficionados, and lifelong Barbie fans.
Ticket Information and Added Value
Tickets are now available starting at $25.15, and each reservation includes:
- A 90-minute immersive experience
- A $10 food and beverage credit
- A $5 merchandise credit
With added value baked into every ticket and limited spots expected to sell out quickly, advance booking is strongly encouraged. Tickets can be reserved through the official Malibu Barbie Café website or via Bucket Listers’ booking platform.
A Must-Visit During Comic-Con Week
Positioned in the heart of the city during its most high-profile week, the Malibu Barbie Café offers both locals and out-of-town visitors a refreshing and joyful escape from the hustle and bustle of the convention floor. As Comic-Con continues to evolve beyond comics into a full-blown celebration of pop culture, fashion, and fandoms, Barbie’s arrival signals a growing demand for immersive, interactive experiences that speak to multiple generations.
With a mix of nostalgia, empowerment, and sheer pink delight, this pop-up promises to be one of San Diego Comic-Con 2025’s most buzzworthy attractions. It’s not just a café—it’s an invitation to live, dine, skate, and pose like Barbie herself.
About Mattel
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. The company creates innovative products and experiences that inspire, entertain, and develop children through play.
About Bucket Listers
Bucket Listers is an experience-first brand that connects millions of users with exciting events, pop-ups, and immersive destinations across the U.S. Their mission is to turn bucket-list dreams into reality, one unforgettable experience at a time.
For press inquiries, high-resolution images, or interview requests, please contact:
Press Contact
Malibu Barbie Café Media Relations
Email: press@malibubarbielife.com