Pioneering engineers from Amazon, Google, and IBM join forces to redefine e-bike innovation with ‘Superbike,’ the most advanced ultra-lightweight e-bike on the market.
SAN DIEGO, CALIFORNIA — In a city globally recognized for its engineering excellence, clean tech leadership, and coastal lifestyle, a revolutionary new e-bike startup is turning heads — and turning gears. Officially unveiled on June 23, 2025, Superbike has entered the U.S. market with what it boldly claims to be “the lightest and most advanced electric bicycle in the world.”
With founding roots traced to top-tier engineering talent from Amazon, Google, IBM, and the renowned cycling brand Merida, Superbike represents the next evolution in urban mobility. The team, led by visionary co-founders Frank Chang and Joseph Dong, has brought to life an e-bike that merges aerospace-grade innovation with everyday convenience — delivering a carbon-constructed electric bicycle weighing under 20 pounds.
“From the very beginning, our mission was to build something radically different — not just lighter, but fundamentally smarter and more sustainable,” said Joseph Dong, co-founder of Superbike. “There’s incredible talent in San Diego across engineering, hardware, and clean tech, and we see the city as the ideal launchpad for reimagining what mobility can be.”
The company was officially incorporated in 2023. Following 18 months of rigorous R&D and engineering iteration, Superbike made its public debut through an immersive pop-up installation at Westfield UTC in University City. The response? Immediate intrigue and demand — with early adopters, mobility enthusiasts, and tech leaders alike praising the design, functionality, and performance.
The Lightest E-Bike Series on the Market
While most traditional e-bikes tip the scales at 40 pounds or more, the Superbike lineup defies industry norms. Its three debut models are engineered from carbon fiber components — dramatically lighter than traditional alloy or steel — setting a new benchmark for portable electric transport:
- Apex Model: 19.6 pounds — high-performance and sleek.
- Compact Premium Light: 18.7 pounds — the lightest in the lineup.
- Compact Sport Edition: Just over 19 pounds — optimized for agile city rides.
But Superbike’s innovation goes far beyond its featherweight frame.
Everything — from the battery and motor to the chipset, firmware, and artificial intelligence — is developed in-house. This vertically integrated approach ensures superior system optimization, a seamless riding experience, and uncompromised quality control. The company’s engineering team has achieved unprecedented levels of efficiency and responsiveness, offering riders the benefits of smarter technology embedded directly into the core of the bike.
Speed, Power, and Clean Design
Each Superbike features pedal-assist technology enabling speeds up to 28 mph and offers a maximum range of 40 miles. Riders can expect up to 80% battery charge in just 90 minutes — a game-changer for daily commuters and recreational cyclists alike.
With its fully wireless and waterproof design, Superbike aligns with the highest standards of durability and usability. Whether navigating steep climbs like Torrey Pines or cruising along the scenic Pacific Coast Highway, the Superbike ensures a smooth, efficient, and eco-friendly journey every time.
“There’s no better place to test or enjoy this kind of innovation than right here in San Diego,” said Dong. “We’re proud to design a product that’s not only inspired by the city’s vibrant lifestyle but also built with a global mobility vision in mind.”
Strategic Rollout and Future Vision
Superbike is now available for pre-order via Kickstarter, with limited-time early pricing starting at just $2,400 — an accessible entry point for those eager to invest in the future of urban mobility. Shoppers can experience the Apex model in person at the pop-up display located at Westfield UTC (4545 La Jolla Village Drive), positioned near Uniqlo.
Beyond e-bikes, the leadership team hints at future expansion into a broader portfolio of smart mobility solutions. According to Dong, the company aims to pioneer innovations that offer not only physical speed but also operational intelligence, weight reduction, and a forward-thinking sustainable ethos.
“We’re not just building bikes,” he said. “We’re engineering a movement — a faster, lighter, smarter way for people to move through the world.”
With its design rooted in innovation, backed by powerhouse engineers, and bolstered by San Diego’s dynamic startup ecosystem, Superbike is poised to transform how cities move.
As global demand for sustainable, intelligent transportation continues to climb, Superbike’s debut signals a bold new chapter in the electric mobility story — one where technology, performance, and elegance coexist seamlessly.
Final Word:
Superbike is more than a product — it’s a statement. A culmination of high-performance design, advanced software, and environmental responsibility, the brand captures the future of e-mobility in every pedal stroke. With roots in some of the world’s most innovative companies and a mission to drive smarter change, Superbike invites riders everywhere to embrace the next evolution of movement — one that’s lighter on the body, heavier on impact, and entirely built for the modern world.
To learn more or secure your Superbike, visit the Kickstarter page or drop by the Westfield UTC showcase while supplies last.